Best Free Marketing Design Courses (2023)

Get better at design with these free online courses. Earn a certificate to help you get your next gig, or simply learn how to design better marketing visuals for your business.

Marketing design is a vast field that encompasses a plethora of different designs, from social media to website design and branding. For that reason, it could be said that learning marketing design is basically learning graphic design.

Small businesses owners should think twice before designing their own marketing assets since poor design can harm their brand image and prevent them from reaching their goals. Still, some simple assets can be done with many useful online tools or well-known design software. However, you must learn the basics of graphic design if you want to do this successfully.

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On the other hand, designers who have so far focused on other projects (e.g. UX/UI designers), or newbies to the graphic design world can learn a lot from online courses; perhaps even get set up for their first graphic design gig!

Here are some of the best free marketing design courses that can help you design better visuals.

Best graphic design courses for professionals

Here are some of the best advanced courses perfect for marketing designers or those looking to get their foot in this field. Of course, if you want to become a better marketing designer, you might want to consider taking a marketing or perhaps a social media marketing course instead.

However, for the purposes of this list, we’ll stick to design-focused courses for people that either have some basic design skills or want to learn graphic design in order to become a professional designer.

CalArts Graphic Design Specialization

This free course is offered by the California Institute of Arts through Coursera. It covers some of the fundamentals of graphic design as well as a look at the history of design and ideas you might want to apply to contemporary projects.

(Video) Free Graphic Design Software

Although the course is beginner-friendly, we’re putting it in this section, it offers a strong focus on design theory, so it might be more useful for someone looking to start a career as a graphic designer, rather than create some ad hoc graphics.

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Designing 4 Advertisements in a Series

If you’re not a total beginner, this course is a course that will use a use case to explain the process of designing ads in Adobe Illustrator and cover some of the most important decisions you have to make as a design, such as the placement of the CTA or use of contrast to make an ad eye-catching but not overbearing.

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Online Graphic Design Course

While there are plenty of courses that can help you brush up your skills or learn the basics, there aren’t quite as many that allow you to earn a certificate which can be helpful when applying for graphic design jobs.

This course from Shaw Academy allows you to take the course for free with their limited free trial offer. The course covers the basic principles as well as all the core skills you need to have as a professional designer. One of the modules includes brochure design, which can be helpful for applying for a role as a marketing designer.

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Social Media Mastery

If you want to become a marketing designer, there’s no way of avoiding social media! Perhaps you’re a skilled logo designer, but to be able to master designing for social media you will need to learn a slightly different approach.

This Canva course covers the theory behind designing for social media (goals setting and finding a style), as well as practical skills such as video editing. It’s only about 30 minutes long, so it in no way is a comprehensive course on the topic. But if you want to get into the mindset of a social media marketing designer, be sure to check it out.

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Facebook Ad Creative

This is actually a combination of 5 different courses that cover different aspects of creating ads on Facebook: from optimizing for mobile to stories. It’s a terrific course for graphic designers who want to learn the ins and outs of Facebook ads.

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Free graphic design classes for beginners

Want to learn the basics and start creating useful visuals for your business in no time? Then some of these great free courses are definitely worth checking out.

Beginners Guide to Graphic Design Without Paid Software

If you’re a business owner doing your own design, this online course is definitely one to bookmark! Although a professional designer needs professional software, if you simply want to tweak existing templates or make simple visuals, a free version can still do wonders.

The course covers how to create graphic design (including video editing) in several programs including Canva, an app called Typorama, Google’s AutoDraw, RawShot (video editing and animations) and Preview (photo editing software available for Mac computers).

(Video) 10+ Best FREE Graphic Design Courses Online

The course doesn’t go into full detail on all the possibilities of these design courses, but it’s a good starting point to tell you what’s out there and the possibilities of DIY design.

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Adobe Photoshop CS6 Essential Tools

Adobe Photoshop is one of the most well-known graphic design software, but you can often hear that it has a steep learning curve. This is probably true. If you’ve only ever used intuitive drag-and-drop alternatives, getting to grips with Photoshop can be a bit of a challenge.

Luckily this free online course covers all the essential tools of Photoshop. If your marketing assets use photographs, this course is a great way to learn how to improve their quality and make them look professional even if they weren’t done by a professional photographer.

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Adobe Illustrator for Beginners

Whether you’ve never used Illustrator or tried to and got overwhelmed, this course is right for you. You will learn the basics of working in this all-time favorite program for creating vector graphics, including skills like drawing and creating patterns.

You’ll also learn how to create and manipulate different design elements such as text, shapes, lines and icons.

If you’re looking to master one professional design software, then Illustrator is probably the best choice, thanks to its range of options and possibilities for creating versatile marketing graphics. And, since it’s an Adobe software, if you ever decide to do so, getting to grips with others such as Photoshop will be much easier subsequently.

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Canva for Beginners

When you think of DIY design, the first thing that probably comes to mind is Canva. This beautiful and fund drag-and-drop web app allows you to create anything from social media posts to presentations and even web design! You can choose from hundreds of their free and paid templates, or design something from scratch.

Canva is very easy and intuitive to use, but if you would like to use it to its full potential, then you should definitely check out this course. Aside from the basics, you’ll learn about Canva’s more advanced features such as collaborative design process and audio and video editing.

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Introduction to Graphic Design

There are plenty of similar graphic design courses online that are similar to this one; for example, Udemy has a great one, however, you would have to pay for it.

For a free version, we suggest you check out this course available on LinkedIn. You’ll be introduced to basic design principles and get a hands-on perspective of working with programs like Photoshop and InDesign.

This is a great type of course for entrepreneurs and business owners to take, not just as a way of bettering your DIY marketing graphics. One day, when you can perhaps afford to hire a professional designer, knowing the basics can make the collaboration and design process a lot easier and smoother.

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FAQs

Which free certification is best for digital marketing? ›

Our top free digital marketing courses
  • CareerFoundry Digital Marketing Short Course.
  • Coursera Digital Marketing Specialization.
  • EdX Fundamentals of Digital Marketing.
  • Google Fundamentals of Digital Marketing.
  • Quickstarter by Constant Contact.
  • Meta Blueprint Facebook Digital Marketing Associate Certification.
11 May 2022

What are the 5 skills for marketing? ›

What Skills Do You Need for Marketing?
  • Communication. ...
  • Creativity and Problem-Solving. ...
  • Attention to Detail. ...
  • Interpersonal Skills. ...
  • Leadership. ...
  • Adaptability. ...
  • Writing. ...
  • Data Analysis & Analytics.

How can I teach myself marketing? ›

5 Proven Ways to Teach Yourself Online Marketing
  1. Take every class you can get your hands on. ...
  2. Teach yourself online marketing through books. ...
  3. Seek mentors to help you. ...
  4. Practice what you're learning. ...
  5. Never stop learning.
17 Jan 2022

Can design be self taught? ›

While you don't need a formal education to become a graphic designer, you do need to have a solid understanding of the fundamentals. This means getting yourself primed on the principles of design, learning how to effectively use elements like color, contrast, hierarchy, balance, and proportion in your work.

What are the 5 basic fundamentals of design? ›

What are the principles of design?
  • Balance.
  • Alignment.
  • Proximity.
  • Repetition.
  • Contrast.
27 Feb 2019

What design skills are most in-demand today? ›

Level up your skills with our interactive courses and workshops…
...
Let's take a look at the top 5 most in-demand types of designers in 2022.
  • Product Designers. ...
  • Graphic Designers. ...
  • UI & Visual Designers. ...
  • UX Designers. ...
  • Motion Designers.

Can I learn graphic design in 2 months? ›

Yes, you can grasp the basics of graphic design in 2 months, but it takes several years to master it. In fact, you'll learn that even decades later you can keep improving your skills.

Can I be a graphic designer without drawing skills? ›

Graphic Designers do not need to draw but instead need to create appealing designs using assets such as images, typography, illustrations. In contrast, an Illustrator will focus on drawing to communicate a message.

Is Google free certificate worth it? ›

Google career certificates offer many benefits to students and they are certainly worth the time and effort. To begin with, the certificates are prepared by Google practitioners that are experts in their fields. Everything you'll learn in the courses is practical advice you can use in your job and is not just theory.

Does Google give free certificates? ›

Google offers both free and paid certifications (see Google Certifications List). Google certifications are grouped into three main categories. Google Career Certifications – These are professional certifications related to IT support, Data Analytics, Project Management, UX Design, and Android Development.

Is Google free digital marketing course worth? ›

Google Digital Marketing Certification is definitely worth it. It's a great course to follow if you want to break into digital marketing. It is offered by Google, it's free and accredited by Open University and other organizations.

What are the 7 key terms in marketing? ›

Digital Marketing Demystified: 7 Key Terms to Know
  • Demystifying Popular Marketing Jargon.
  • Conversion. ...
  • Impression. ...
  • Click-Through Rate (CTR) ...
  • Engagement Rate. ...
  • Call to Action (CTA) ...
  • Bounce Rate. ...
  • A/B Testing.
18 Aug 2021

What are the 7 marketing principles? ›

The 7 Ps of Marketing

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.

How can I start marketing with no money? ›

15 Ways to Market Your New Business on Little or No Money
  1. Create a Hashtag. #HashtagMyCompany. ...
  2. Quid pro quo? ...
  3. Heat them up. ...
  4. Go Meet Your Market. ...
  5. Blog, Blog and Blog. ...
  6. Facebook Advertising. ...
  7. Email like a Professional. ...
  8. Go Be Social.

How can I start marketing with no experience? ›

How To Land a Digital Marketing Job With No Experience
  1. Pick a Specialty That Interests You. ...
  2. Build Your Foundational Knowledge. ...
  3. Take a Course or Get a Certificate. ...
  4. Build a Digital Marketing Portfolio. ...
  5. Network Online and In-Person. ...
  6. Look for Agency and In-House Jobs. ...
  7. Consider Related Jobs To Get Your Foot in the Door.
20 May 2022

What are the 4 basic strategies of marketing? ›

(Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

Can I design without a degree? ›

You can still become a graphic designer without going down the usual degree route. With a good dose of diligence and patience, and a world of information at your fingertips (online tutorials, short courses, classic books, training videos, boot camps), you can guide yourself into the profession.

Can introverts be designers? ›

Introverts not only can succeed in design & leadership but can do so with flying colors. In fact, many of the same qualities that make between 35 - 50% of the world's population introverted, are the exact same qualities that can make introverts excellent designers.

How do I start studying design? ›

Learning Graphic Design: 9 Easy First Steps for Beginners
  1. Find your motivation.
  2. Get passionate about design.
  3. Learn the principles of design.
  4. Get started with graphic design software.
  5. Find and study design resources.
  6. Look for inspiration.
  7. Start working on a project.
  8. Differentiate talent from practice.

What are the 4 D's of design? ›

Design Thinking methodology involves FOUR distinct stages – Discover, Define, Develop and Deliver. Collectively, this is known as the 4D Framework.

What are 7 design methods? ›

Each method is explained by a figure and a description. the considered methods will include: (1) the ad absur- dum method, (2) the symbol method, (3) the initial target method, (4) the meta-observer method, (5) the discretization method, (6) the sign method, (7) the dwelling method.

Which design field has highest salary? ›

HIGHEST PAYING DESIGN JOBS AND SALARIES
  • Creative Director Salary: $134,582 per year.
  • Furniture Designer Salary: $61,352 per year.
  • User Experience Designer Salary: $92,666 per year.
  • Architect Salary: $86,514 per year.
  • Advertising Designer Salary: $67,100 per year.
  • Fashion Designer Salary: $60,918 per year.

Which design field will grow in future? ›

UX design is one of the most lucrative careers in design and has a considerable higher pay in the industry. Interaction designers understand the systemic approach to problem solving. Organisation that develop software needs UI/ UX Designers interpret the man machine interface.

Can I become a graphic designer without a degree? ›

Talent, Skills, and a Good Portfolio Are More Important Than a Degree. Graphic design is a great career path for those who have an artistic eye and enjoy creative projects. Contrary to popular beliefs, a traditional four-year college degree is not required to become a professional graphic designer.

Is graphic design hard or easy? ›

Is Graphic Design Hard to Learn? Learning graphic design is not hard, but it does require creative thinking, an aptitude towards art and design, and time and dedication. Graphic design requires learning the necessary tools, as well as understanding and applying the principles and theories of design.

Can you self study for graphic design? ›

There are certainly exceptional self-taught graphic designers who have launched careers without a formal education. While it's true that it can be done, that doesn't mean it's the best route for you.

What are 4 important qualities of graphic designers? ›

10 essential traits of a successful graphic designer
  • Communication. ...
  • Curiosity. ...
  • Passion and Drive. ...
  • Openness. ...
  • Ability to Take Criticism. ...
  • Problem Solving. ...
  • Self-doubt. ...
  • Patience.
23 Oct 2015

Which field is best for graphic design? ›

15 graphic design jobs that pay well
  • 3D Designer.
  • Video game designer.
  • Industrial designer.
  • Design technologist.
  • Visual designer.
  • Creative manager.
  • Art director.
  • Concept artist.

Which type of graphic design is most in demand? ›

Motion graphics designers are most in-demand at AI companies, the entertainment industry, startups, marketing firms, and creative agencies, digital journalism organizations, e-commerce platforms, and the automotive industry.

What is the least a graphic designer can make? ›

Based on data we gathered from our global community of over 140,000 designers, Graphic Designers working in the USA make an average of $55,000 per year, $40,000 being the lowest reported salary and $75,000 being the highest one. Salaries vary a lot by the Graphic Designer's experience, so let's break down this data.

Is graphic design a talent or skill? ›

However, there's a lot more to graphic design than most people realize. From understanding how to navigate complex tools like Adobe Photoshop, to being able to communicate complex ideas to clients and team members, graphic designers are multi-talented professionals.

How do I know if graphic design is for me? ›

Would I be a good graphic designer? 9 Signs it could be right for you
  1. You're communicative. You like people. ...
  2. You're committed to continuous learning. ...
  3. You're a master multitasker. ...
  4. Creativity flows through you. ...
  5. You're constantly curious. ...
  6. You're punctual. ...
  7. You've got thick skin. ...
  8. You are collaborative and open to new ideas.
14 Mar 2022

Can I get a job with just a Google certificate? ›

Upon completion of the Google IT Support or IT Automation with Python Certificates, you will gain access to an exclusive job platform where you can easily apply to opportunities from employers with open IT jobs.

Which Google certification is best for marketing? ›

If you're looking to highlight your digital marketing and analytics skills, we recommend starting with Google Ads and Google Analytics certification.

Will Coursera get me a job? ›

Yes, if you have the means. The certifications might not have the best recognition, but the skills you gain can be of enormous advantage to your career—even recruiters will agree with that much. If you're not sure how good Coursera courses are, here are some free Coursera courses you can try out.

Is Google Coursera worth it? ›

Since the online program is flexible, you can choose when to study and submit your projects for peer review. Considering the Coursera Google IT support cost, these features make this course worth it. The Coursera Google IT support professional certificate cost is worth it for anyone who wants to gain job-ready skills.

What trade can I learn in 6 months? ›

  • Real Estate Agent. Selling real estate has limitless potential, and you can get started quickly. ...
  • Commercial Truck Driver. Becoming a truck driver isn't as long a road as you might think. ...
  • Phlebotomy Tech. ...
  • HVAC Tech. ...
  • Certified Nursing Assistant (CNA) ...
  • Personal Trainer. ...
  • Emergency Medical Technician (EMT)

Are Coursera certificates worth it? ›

Not only do you get to have a certificate showing that you finished the course, but it is also a valuable certificate. Coursera certificates will be acknowledged by colleges, universities, and workplaces. They are just as valuable as on-the-job experience or college degrees.

What if I fail Google digital marketing course? ›

If you fail the digital marketing exam the first time, you need to wait 24 hours until you can try again.

Can you get a job with a Google digital marketing certificate? ›

A good place to start is the Google Digital Marketing & E-commerce Certificate. This certification does not require any previous experience, and with less than 10 hours of learning a week, you can become job-ready for a role in one of the most in-demand industries.

Can marketing be self taught? ›

Yes, you can definitely learn digital marketing theories on your own, but no, theoretical and practical are not the same. Here's something to help you out a little. If you search “Can I learn digital marketing online?” or “Can I learn digital marketing on my own?” on Google, the quick answer is yes.

Can you learn digital marketing for free? ›

Fortunately, there are a number of free and paid online resources that can help you build the skills needed to become a modern digital marketing professional. In this guide, you will find the best resources to teach yourself digital marketing in the fastest possible way.

Can I study digital marketing for free? ›

Free Digital Marketing Training Courses

We have partnered up with Google to offer you 125 different free training courses, please join us in learning all about digital marketing and social media plus life skills courses, dev and tech courses!

Can you get rich in marketing? ›

Based on some of the highest paying marketing/advertising jobs, you'll find that marketers can earn over $140,000 a year easily without a graduate degree, so there is potential for high pay in this field. However, the range is quite broad, with some marketing and advertising careers earning around $60,000.

What are the 7 strategies of marketing? ›

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service.

Can marketing make me rich? ›

Not only does marketing offer a huge variety of opportunities—if you're willing to put in the work and make your way into senior positions, there are also a lot of high-paying opportunities. Let's take a look at eight high-paying roles in marketing that can help you build a successful (and lucrative!) career.

Can introvert become marketer? ›

There are many positions for introverted marketing professionals who prefer meaningful, one-on-one relationships or working independently behind a computer screen. In this article, we explore nine jobs in marketing that may appeal to introverts, including their average salaries and job duties.

What should I learn first in marketing? ›

  • Data Analysis. Data Analysis is one of the important digital marketing skills you must know and if you don't know then start learning! ...
  • SEO. ...
  • Copywriting. ...
  • Competitive Analysis. ...
  • Social Networking. ...
  • Content Marketing. ...
  • Email Marketing. ...
  • Conversion Rate Optimization.
27 Jun 2022

Is marketing difficult to study? ›

It is a difficult major. since it requires the students to perform data collection and analysis. It also involves learning marketing strategies.

Can I learn digital marketing by own? ›

Can You Learn Digital Marketing On Your Own? Yes, you can learn the basics of digital marketing on your own, but because the digital marketing landscape never stops evolving, self-guided learning may not be the best route.

What are the 4 types of digital marketing? ›

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

Does Google offer free courses? ›

Google now offers online certificate programs and free courses in topics like IT support, digital marketing, and data analytics to help people break into the tech industry.

Which marketing course is best? ›

10 Best Online Marketing Courses
  • ClickMinded. Digital Marketing Course.
  • Alison. Free Diploma in E-Business.
  • Digiteers. Social Media Marketing Intensive.
  • Hubspot Academy. Email Marketing Certification Course: Get Certified in Email Marketing.
  • Google Digital Garage. Fundamentals of Digital Marketing.
  • Coursera. ...
  • Simplilearn. ...
  • Udemy.

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